Q: What happened to the All Natural Original Sunshine Burger?

A: It is being repositioned as Certified Organic!

This is a long story, so please bear with us.

First, the 2.67 oz All Natural Original Sunshine Burger is no longer available as an All Natural Item BUT it is still available as our Organic Garden Herb and will soon return to the shelf as an Organic Quarter Pound Original Sunshine Burger.

Here’s the story: years ago, before organic certification, we only made “Sunshine Burgers” — one flavor fit all. Then when organic certification became a reality, we had two products: “All Natural Original” and “Organic Original.” (Still only one recipe–we added the South West, BBQ, Breakfast and Falafel flavors later on.) We felt it was necessary to keep two separate items because we were not always able to obtain certified organic ingredients.

Later, (six or seven years ago) when we designed all new packaging graphics, the All Natural Original stayed just that but the “Organic Original” became “Organic Garden Herb.” More recently, we discontinued using conventional ingredients and sourced only certified organic ingredients (more expensive but it simplified purchasing and inventory management) but continued to make both the Original (with undeclared organic ingredients) and Garden Herb (so the two were identical except for the box).

In March, we totally revised all our packaging and this time we completely repositioned the “Original.” Now it is certified organic and, to give it a meaningful difference from the Garden Herb (and to satisfy all those people who asked us to make a bigger veggie burger), we made it into a Quarter Pound Original.

Our distribution customers just started purchasing the new Organic Quarter Pound Original Sunshine Burger, so hopefully it will be on the retail shelf soon. In the meantime, we hope you will find the Garden Herb Sunshine Burger worthy of your continue support.